For people living in US or in UK, I agree with you. But, for the rest of US, this is a huge price increase. To make you better understand, It's kind of almost 950 "moneys" (dollars?) for people living in Brazil, in example. It's a HUGE increase.
I can't afford an increase like this. I Love Evernote, I agree with the current fee that I've been charged, but, everything has a limit, and I hope they understand the country and the economic reality of each region and their people.