This is a continuous issue / problem that crops up regularly and I suspect is probably discussed at Evernote HQ fairly frequently. It's a fundamental design problem (did someone say some time ago '250 is fine; people will need need more than that'). Evernote themselves know in their hearts they are going to have to face the consequences some day. The trouble is - undoing this flaw is no small exercise and likely expensive, not to mention the various risk factors that need to be tackled. Actually, I'm well versed in risk analysis and subsequent mitigation having worked for a large Banking outfit in UK - so hire me to get the ball rolling! Joking aside, we are being fobbed off with 'tags' - which is not a solution. Tags are a really useful tool - but that is what it is - tool. The situation is a shame as the rest of Evernote is very good and while I've mentioned costs - we don't know the real cost of those people who don't use Evernote in earnest due to the 250 limit. I'm looking elsewhere to see what's about - I'll keep an eye on Evernote and we'll see what happens.