Evernote needs a more aggressive communications strategy

[davidtderrick 54]

It was good to see some interviews with Federico Simionato on YouTube recently.

He explains how some problems are being resolved, how others will take a bit more time, how on the whole things are getting better, etc.

What I don't hear him saying is that Evernote is fantastic and a far better platform than the others which the Evernote whiners constantly threaten to migrate to.

Evernote needs a far stronger communications strategy! If its existing users aren't convinced it will be around for long, how can it expect to attract new ones? A bit more enthusiasm and Steve Jobsian reality-distortion is needed. And it's true: I have experimented with all Evernote's competitors and I don't like any of them. Plus migration works really badly even if you try it.

I say this despite persistent bugs which Evernote never addresses and appears not even to be aware of.

David Derrick

[s2sailor 2,230]

5 minutes ago, davidtderrick said:

Evernote needs a far stronger communications strategy! If its existing users aren't convinced it will be around for long, how can it expect to attract new ones?

Telling us how great they are will not help.  They need to demonstrate it.  There has been some improvement but also a lot of introduced bugs.  They could have communicated the change to the free plan much better and their support is currently horrendous.  Reality distorting double speak won’t alter that.  They have priced themselves as a premium app.  I’m waiting for that to be demonstrated.

[davidtderrick 54]

But saying how great you are is also part of the magic. I'm not hearing it much. I'm hearing lots of incremental, half-apologetic assurances.

[s2sailor 2,230]

28 minutes ago, davidtderrick said:

But saying how great you are is also part of the magic.

I think we will have to agree to disagree.

[davidtderrick 54]

If you don't seem to believe in yourself much, people won't believe in you. 

[PinkElephant 8,170]

If someone always needs to talk about how great he is, I always think what a clusterfuck: He must believe without him telling, nobody would notice.

Empty talk in the end ?

[davidtderrick 54]

Well, Steve Jobs never got that memo.

[PinkElephant 8,170]

Oh, one more thing ?

[davidtderrick 54]

Exactly. A bit of that bravura wouldn't come amiss.

[davidtderrick 54]

And there ARE parallels! An early trailblazer that had lost its way. Both Apple and Evernote reached that point. Both had extremely loyal customer bases. One rose to the challenge. And the other? A lesser challenge, but the jury is still out!