Well, in the audio engineering world that I'm a part of, the customer base complained when a company called Waves Audio went to a subscription-only model. Well, there was an intense backlash. Waves Audio retracted - https://www.musicradar.com/news/waves-plugin-subscription-service-uproar
Based on what I'm seeing in Evernote land, that doesn't seem to be how people feel about this, which is surprising. However, sometimes companies do respond to user complains.