I strongly disagree. First of all, it's not true that it doesn't cost the company any extra to provide. But even if it did, this is commerce, you're not forced to use their product, you want to use it. If you want to use something that someone else is offering, you can accept their price or not, but trying to claim that disagreeing with their price is "money grabbing" is just incorrect. What Evernote does is no different than what tons of other companies do. Take newspapers (Washington Post, NY Times, LA Times, just to name a few) - they offer some limited amount of service for free (e.g., 5 free articles a month) - and charge you if you want more. Even if it didn't "cost" them anything extra to provide you more articles, charging you for them is far from money grabbing - it's just running a business. Some could say you're just trying to "service-grab" by demanding something to which you are not entitled.