Didn't know about the HTML trick - better than nothing perhaps !
@gazumped, there has been an awful lot of traffic about this on the evernote forums, and there a lot of cross users out there (e.g. https://discussion.evernote.com/forums/topic/141553-the-ability-to-copy-and-paste-out-of-evernote-into-other-apps-should-be-basic/ ).
As for specifics, I think I was pretty clear. Create a note in evernote containing mixed text, images and hyperlinks. Pre version 10, I could select all (by Cntrl-A, for example) and paste straight into gmail, word or outlook email, and see all the text, images and hyperlinks as I would in the note. With version 10 onwards, I only get the text pasted.