I think the issue is use of the the phrase "OCR". For most people, OCR means that a scanned document, particularly one that is of well-formed text on a page, will yield editable and copyable text. OCR in Evernote's case seems to mean something different. It's bad copy and bad form to claim a feature, e.g., OCR and then continually use it, but apply it in a way that is non-standard. Case in point: https://blog.evernote.com/blog/2015/01/23/search-handwriting-evernote/ Cool! Evernote can attempt to recognize handwriting! Awesome! But if I take notes in a meeting on a white board, open Evernote or Scannable on my phone and take a photo of the white board? I'm definitely not going to get anything approaching editable and copyable text. I will have a bitmap file that will have some metadata attached to it by Evernote. Among that metadata is best-guess for my handwriting. Evernote needs to have full OCR. I should be able to have an option for a text-only version of a scan. The end. Adding this would be a game changer for Evernote.