It's great to see them blog about it, but leave many users out:
Post: https://blog.evernote.com/blog/2017/04/17/practical-uses-of-emojis/?utm_campaign=social_adhoc&utm_source=social_facebook&utm_medium=post&utm_content=20170418-en-emojis
Facebook: https://www.facebook.com/evernote/posts/10154600319558129