Google does not lock down a portion of features or services when one turns off Google's ability to "learn" from the content of their gmail or Google Voice account. It's a simple yes/no check box and emailing carries on as normal no matter which way you have answered it. Yet here's Evernote saying that if we turn that permission off, we are going to lose out on content or features (details of which are unclear, which does not surprise me in the slightest). One has nothing to do with the other. Either your employees are allowed to peek for "machine learning" purposes or they are not, but that permission being granted has nothing to do with our ability to utilise upcoming features; it would be the same as if we encrypted every note, but I don't see a "you can't use some features" for that use case. If you need to look at actual accounts, then have QA make you some extra ones for your specific testing purposes. There is no legitimate reason for you to have to go in and read your customer's private content (unless they call or post about a technical problem with something specifically, and grant you temporary permission to go in and look at it) and Evernote's announcement about this change does nothing but make "losing features" appear to be punitive - a way for Evernote to punish the customers who are not "cooperating". It would be something else entirely if the staff was able to go in and look at every account's notes for their stated purpose; something like having to view a note in order to turn a new feature on at the account level (yeah this is a real oddball theory - precisely what this new requirement is). At least then there would be a more likely excuse to need access, but that's not even physically possible. Out of the millions of accounts with notes, only a tiny percentage will actually be physically looked at because there is just no way you can look at more - yet somehow that permission check box denies all those users that the staff will never see (or even know about) new content or features? You are making me wonder what you are really up to. I would also like noted that when I paid my premium fee, there was nothing in the TOS that stated I would be unable to use certain features - free OR paid - unless I allowed people to look at my private notes. That is an immediate deal breaker. I pay for storage space to keep my notes and hopefully Premium fees go toward a bit of development - but my having signed up for that service does not entitle said service to have access to my private content. If that was the case I never would have signed up all those years ago. [Reading a couple of replies above mine, it has become clear to me that I haven't been paying attention - my content is apparently an open book for Google and other partners of Evernote already, so it is probably time for me to go.] I have more reason than the average bear to distrust this company due to a royal privacy screwup years ago that made me quit for a while, but even someone just discovering Evernote would be brought up short by this invasion of privacy requirement - if they value their privacy at all and/or care who sees their content. I don't care if the employees are 7 stories deep in the earth in a completely detached and secure facility - I don't know that person looking at my notes and I do NOT want them doing so. The first thing I did after reading your email about this today was come find that little bugger check box and turn it off. I may only be one person but I'm pretty sure there are other customers who value their privacy a bit more than Evernote apparently does. Oh, and this part of the email: How do I opt out of that? Because this sounds like you're going to be looking at my data anyway to see how I use the service. Salesforce tried something similar to this recently where they looked at your data to see if any of your customers were customers of theirs (or if they had data on them that you did not have entered), in order to share more of that customer's data with you. My company shut that down that "feature" faster than their head could spin - who wants some random people looking at your prospects or customers? It's none of their bloody business! It was a stupid, stupid move - and this new one by Evernote is not much better. Before any such requirements go live, your customers need the ability to mass-encrypt their data; it's obviously needed. I have thousands of notes and if I were staying, I would be 92 before I finished encrypting them one by one. Now - get out of my content and data - just leave it alone. It's not yours. You do not have the right to see it, sniff it, read it, manipulate it, or see how the aggregate can benefit you. And that goes for any of Evernote's partners. HANDS OFF. TL;DR If nobody had a problem with strangers pawing through their personal data, there would be no private notes. If you need to look at actual accounts while developing your "machine learning" then have QA make you some. You should be working on a development server with test data anyway. There is no legit reason to require that this permission be turned on, and there is no legit reason why that permission setting should affect someone's feature set. Especially if they are a Premium member. My rental of some of your server space, and hopefully funds toward development, does not entitle you to my personal content. Ever. However, if that is the direction of the new Evernote, then please tell me now so that I can pack my bags. I need an opt-out for your other "feature" where you're planning on invading privacy even further by gathering data from other sources and trying to tell me how to use your service. I do not want you "gathering data from other sources" about me, my reasons for taking notes, my notebook colors, or my note-taking habits.