Worse, they are offering 50% off new subscriptions. A huge discount to folks who do not currently use the program, but at the same time turning around and charging those of us that already subscribe even more?? I understand that you trying to tempt more users in, but it really feels like a snub to those of us who have already supported the product. Why not offer a bit less discount to those just joining and then at least keep the current rate for those who already have a subscription?
You clearly don’t value current customers!