From a fellow Silicon Valley company:
The reason people pay for Evernote is to have a vault for their data, which is unique and very personal to them. From tax info, to credit card info, to passwords, to medical documents, Evernote serves to be a person's diary, an inventor's patent journal, a lyricist's log, a coder's repository, a journalist's research bin, a scientist's experiment account, a business' meeting minutes. Many of us rely on you, Evernote. Please speak to upper management and be the force to make the revisions required to help us trust you again. JUST DO GOOD BUSINESS! IT'S EASY =D It is disconcerting to realize we didn't in fact possess an end-to-end encryption here, many of us in the valley across companies are preparing to abandon your service to protect future data, although we acknowledge it wouldn't make a difference on preexisting data, as your "Privacy" Policy clearly outlines it will retain **residual** data [backups] for up to one year, sell our data (to the furthest extent law permits, who is watching?) if you are acquired, or review our data for uncertain maintenance or ToS violations.
Let them know you really listen, hear the complaints AND fix them, it is 2017!