Based on what I've seen, if people are worried about their private/sensitive information due to Evernote's relations (whatever they maybe) with Google, simply take your private/sensitive information off of Evernote. I'm going to use Evernote to store generic information, it's great for grocery lists, reminders, and general to do lists -eventually I may stop using it, who knows. Once upon a time people in my agency were planning on using Evernote for agency-wide use however between the price increases, the promises for a better service, the marketing shifts (red flags), and finally, the mention of Google, we said no. Evernote is a good service but if you really feel that your private/sensitive information is at risk, despite whatever contract exists between both parties or reassurances either party makes because of course they are going to make them, simply remove your information before Evernote jumps over to Google cloud servers. In the end, it's your money, (for those paying for the service like me), you have every right to walk away, you have every right to ignore anyone that tries to convince you to stay, at the end of the day, you have to read all the information that will help you make a decision -it's a personal decision for some, for others it's a business decision (you have to consider your clients).