@Gazumped fantastic question and a resounding yes, I would be more than delighted to give you every bit of information you need to make an informed decision...which is exactly what I needed to hear. Maybe we need to do that better in the onboarding experience, explain why you should go through the hassle of linking etc. Here's the main reason: -After you've linked accounts and signed up...we completely remove the hassle out of researching and booking hotels. OLSET's patented matching algorithm can cut your educated hotel booking search (meaning you looking at reviews to gain insight as to what matches your interests) down to 1 minute from 1 hour, literally. We do this through categorizing traveler review data (millions of review sentiments) like never before into an easy to decipher report card we call the "Match Breakdown". Every hotel recommendation note you get from OLSET will include a thumbs up, down or the indifferent sideways to indicate whether or not the reviews we parsed were indeed favoring the items you deemed as extremely important to your hotel booking decision. So in a few words we can save you a tremendous amount of time booking hotels by doing the heavy lifting for you, with machines. We save you time, and if you're a frequent traveler...we save you an incredible amount of time year over year. Beyond this, we also have price comparison between all major hotel booking sites with each recommendation as well..so without ever visiting a single site, whilst still inside Evernote, you will see the price of the best hotel options for your trip, across each major site you would need to visit to get ready to make an educated, informed decision....all inside Evernote. So to quickly recap, you spend a few minutes setting up your account, linking to Evernote and then anytime you need to book a hotel we save you a tremendous amount of time in that regard.