I use Evernote daily. I use Skitch on a very regular basis as well. However . . . Skitch 2.0 reminds me of when Coke discontinued Coke to and launched New Coke. What a fiasco that was. What about: Knowing your font size. Many options on font size. Requiring an evernote link - really??? Tons of sharing issues listed in other posts. If there is a demand for an even simpler product then make a Skitch-lite. But don't take functionality away from the product!! If Evernote learns from this mistake, they will be better off. If they keep on this road, they will not do so well with me.