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I recently got a Fitbit. I'm mostly a runner (or more aptly these days, a walker/runner) & use a Garmin Forerunner 305 to track my runs/walks. But I thought the Fitbit would be a motivational tool to help me challenge myself to be more active throughout the day. I was inspired by the Nike Fuelband. But I waited to pre-order it & missed the window. They had another offering today & I also missed that. Oh, well. Anyway, I primarily use it to monitor daily steps. The default goal seems to be 10,000 per day. I've found this easy to meet & exceed on days that I run and do a lot of laundry/housework. I've already acquired three badges. The ones for 5,000 steps per day, 10,000 steps per day & 15,000 steps per day. The next goal is to get the 20,000 steps per day badge. I'm planning on getting that one within the next week. It also measures distance, calories used & stairs/floors climbed. But again, the daily steps are what I'm interested in to just keep myself active. The advantage over the Fuelband (besides price & availability!) is that it's discreet. It's about the size of a thumb drive & clips onto your clothing. I wore it to the ballet on Saturday & no one was the wiser. I would not have worn the Fuelband to the ballet! The battery life seems pretty good, too. After it was initially charged, I forgot to charge it for a few days, but it never died. No wall wart comes with it, so you have to charge it by hooking the dock up to a USB port on your computer. I'm now trying to remember to charge it while I'm at my computer. But also to remember to clip it back on when I get up, so all my steps are tracked!!! It syncs wirelessly whenever you're near your computer. That's so cool, since I'm on my computer so much throughout the day. The data is web based, which is kind of a drag, since I hate web only apps. What happens to all my info, if the company & website go under? I'll have to check to see if there's a way to export the data. There is an iOS app, so you can check your stats from your iPad or iPhone. Overall, so far, I'm pleased with this purchase.