My point is, I opted to try the Personal plan and my previous plan (which was half the price of Personal) was eliminated, leaving me with only a choice of free, Personal, or Professional. After trying Personal, I realized the previous plan suited my needs just fine. I am in fact paying double my previous price for the service that is useful to me. It is similar to having a 10 gb data plan for cell service, upgrading to an unlimited plan at twice the price then realizing you don't need more then 10 gb. When you go to go back to the 10 gb plan, you find that it has been eliminated and your choices are a 1 gb plan or unlimited.
My point is that I am not getting the utility out of the Personal plan for the price, making it probably that I will not buy a paid subscription next year. If Evernote had my previous plan, I would absolutely pay $35 for a subscription. It is highly unlikely that I will pay $70 for a subscription.