Just catching up with the announcement, and for what it's worth adding my 2 cents (although at current "premium" plan pricing, it may take a while for 2 cents to add up).
I'm very much in the camp of "I like Evernote, but I don't really need it", and most of the "benefits" of premium aren't applicable to me (storage space? I only write text notes and maybe 5 images total across my entire collection). The only thing I would be paying for would be the additional devices, like when I have a new phone and still have overlap between the new and old device (or sometimes having a work phone + personal phone). This is especially an issue considering Evernote web (currently/historically) doesn't even work on a mobile device, so you have no way to quickly look something up on a phone unless the app is installed and a "license" consumed.
I would love a "plus" subscription, as I might be willing to pay around $15 a year for 3-4 total devices - but I appreciate the comment above by @eric99 that offering a lower priced option could mean people who currently pay would downgrade more than free users would upgrade. I get the business sense, I just wish there was some middle ground. C'est la vie!
I'm still not ready to pay ~$100 a year for a personal use note taking application, so I'll find a way to adjust to only 1 "additional" device. But I'm going to start seriously looking into how to back up all my notes and prepare for me inevitably getting kicked off this application in the coming year(s)...
It's been a fun ride, and I'm still happy to use the service and even recommend for what it is - but I'm a lot more wary about long-term sustainability for my "basic" needs.
