I've loved Evernote since the very beginning. I've subscribed the Premium level for years at $45/year. However, their new plan in which even at the "Personal" level, will increase that cost to over double...at $96/year! As much as I appreciate the cost of software development and how we need to pay to play, I'm struggling with the justification of paying that much for a tool like Evernote. It's just as much as the Adobe suite for Photoshop and Lightroom and, even though I use Evernote more frequently...I can't see the value vs. cost. Just had to weigh in.