This is exactly why Apple kicked Evernote out from it's share menu, to create the reaction just like yours and nudge you in a "right" direction. Oh, and Apple also restricted Evernote functionality further in multiple ways. You are rewarding monopoly power for unfair anti-competition practices.
Just ask yourself: once in Apple ecosystem, (with default now being .heic media files) will you be able to migrate out? or are you stuck in a one way funnel?
Actually, I rather hope that European Union will keep beady eye at such sharp practices, because it seems nobody else is willing to.