Note:, both processes of SEO link construction and keyword research are not mutually exclusive. They can be done at the exact same time, and when necessary. Among the best ways to optimize your site for better search engine rank is with the use of the right keywords. A strong comprehension of key words is the most significant part SEO marketing. You want phrases and words that people are looking for. Your SEO specialist will be able to identify the keywords that will get you the best results.