Evernote — still little more than a glorified note editor attached to a database — is now more expensive than Amazon Prime, or Microsoft 365, or PlayStation Plus, not to mention Notion. One hundred and thirty bucks a year for the cheapest tier is simply insane pricing. No amount of copium can reasonably argue to the contrary.
Frankly, if at some point they do a switcheroo and force me to migrate from my grandfathered pricing (and even that pricing was jacked up by 30%), I will respectfully migrate elsewhere. It may be that Bending Spoons will be able to squeeze more money out of the users who haven't left, and their bottom line will remain unaffected; but at some point, Evernote as a whole is at risk of fading into irrelevance, as it already has, as it were, acquired by a little-known mobile app studio company churning out insipid products.
It is a shame. I don't think Evernote's value lies in extraneous features stuffed in to justify the jacked-up subscription price (and it seems the new roadmap is all about adding dubious AI functionality). Its value lay in its speed, simplicity and focus, which have been steadily in decline in a never-ending Bataan Death March for years on end. More and more convincing competitors are delivering, without the cruft & bugs we've all had to deal with for years. UpNote is a good example.