My 2 cents. Words of a wiser (richer) man than me "Find a vacancy in the market and fill it". Text editing and styling means nothing compared to handwriting recognition! There is a vacancy, there's no competiton, Apple's existing INK technology exists so I'm perplexed that companies don't realize the value of this (but then most didn't see the iPhone coming either, now they're scrambling to imitate). Maybe make handwriting exclusively available as part of a "premium" Evernote membership. Mac users have always been willing to pay for quality. People will wait on the other tweaks and updates (I personally don't even see the difference in most of them). Have you read the statistics on the iPad sales? And this is for a first generation product that even buyers realize will probably be ugraded within a year. We don't care! Doesn't that tell you something? There are netbooks and graphic tablets with "better text editing and styling". We don't care! The millions of dollars spent on iPads are coming from the same people who will pay more millions for handwriting recognition. It's as if the money is just sitting there and companies are too blind to pick it up. Evernote is a wonderful filing cabinet but not the ONLY service of it's kind. The first company to implement Handwriting recognition for Mac (primarily iPad and iPhone) - is going to be THE company - period - and it'll be overnight, leaving all other services scrambling to woo customers back.