I've been an Evernote user since March of 2008, yes the beta days. I was always assured that my data was strictly mine and private, then one day you announce that it "might" become available to your employees to make the service better. You can call it back a thousand times but the fact remains that you actually have a way to access my data. I was a happy paying customer till that exact moment where my trust went straight down the drain. I loved and promoted the service since the early days, you had an approachable CEO (Phil) along with a great team that would even do podcasts (which I enjoyed) to promote the service. Evernote had the 100 year company moto attached to it's name, I believed that it could actually become a reality. Too bad I won't be around as a customer to see it happen.