It's hilarious how level 4 and 5 users (most presumably affiliated with the company in some form) support the price increase while level 1 and 2 users complain about it. That's fine. PR changes nothing. There's a market for an entry level plan where people would just write text notes without calendars, tasks, reminders and all the other bells and whistles. Evernote is not interested in that market, which is again fine. Hasta la vista , baby!
I will have to commend Evernote though for supporting the export functionality.