Tags and features reconnected to tags no longer appear to be a priority for Evernote (see the CEO interview on Engadget). In fact, what transpires is not only the effort to have coherent versions (a single base for all platforms, with lower development costs, but also less adherence to users' needs), but also the ambition to become manistream, flattening on the needs of average users. Not realizing, in my opinion, the fact that average users already have many easy solutions at no cost for their annotations, often reconnected to operating systems and environments familiar to them (Microsoft, Apple, Google). Instead of strategically cultivating one's difference and distinctive competencies, one tries to flatten oneself on concepts on which they are already better and more widely positioned.