AllYourBase

Evernote: Have you heard of the term "Brand Equity". Please do us a favor and look it up. For years, Evernote has been identified by its green elephant. That IS the Evernote brand identifier. It's used on the main website, this discussion forum, the Android app, the iOS app, the browser extensions, the Windows client & desktop icons, the Macintosh client and icons, and probably a dozen other places. One of Evernote's prime advantages over its rival (ahem) is its cross-platform ease of use. Just look for that green elephant. Well, now they've blown it and made it a colorless white meatball that lurks among the other colorless blobs in the Windows tray. It's hard to spot quickly (even after weeks of use.. I thought I would get used to it.. nope) and just generally makes things harder for users, not easier. Bring back the green icon. Soon.