As a pastor and EVERNOTE premium user, I have placed many confidential notes, meeting agendas, personal items, etc. in Evernote for "safe" storage and retrieval. It would be unethical now for me to knowingly place information in a format where others can/will view it. There is no system that is 100% safe (even paper and files), but when Evernote states that this will be happening (even on a limited basis), I simply cannot accept it.
I'm willing to wait until January 1 to see if the company decides not to go forward with this decision. Afterward, I will remove all data, shut the premium account down, and determine a new and safer storage method for my files, notes, articles, pictures, and everything else.
I'm sorely disappointed in such a thoughtless, careless decision, that will no doubt have a devasting impact on the company. Very sad/troubling.