Evernote on my IOS and Mac has two very useful features for me: (1) Access to my notes on ALL my devices (iPhone, iPad, laptop), and (2) ability to search and find the information I've added whenever I need it.
All the other "improvements" being added by the software development team are, for me, unneeded and unwanted (just make it more complicated).
Why not offer a less expensive option (1 time purchase for $20-40, or $2.00-2.50/month) which just keeps the basic functions but makes them accessible to all the devices? Let the professional users buy the more complicated and expensive version.
I like the simple version, but I want it easily accessible when I need it (e.g., to find a reservation confirmation # while traveling, to recall a contact's full name, etc.).
How about it, Evernote?