I have been an Evernote member since 2013. I have 14 note stacks, 116 notebooks, and about 1000 notes.
I primarily use Evernote on my Windows PC. I use Evernote webclipper with Chrome. I sometimes use the iPhone app. I use the application to keep track of recipes and personal notes. Some of my Notebooks are titled Family, Financial, Health, Home, Recipes, School, Self. So, basically for personal use.
I don't care about:
Calendar Integration
Collaboration/Sharing
Project Management/Planning
Artificial Intelligence
I am thinking about transitioning to UpNote, unfortunately their webclipper is not as robust as the EN webclipper. The cost for UpNote is $0.99/month or $29.99/lifetime. Some features of UpNote are superior to Evernote. UpNote has a desktop client and an iPhone app.
In 2019, Evernote reported having about 250 million users, with about 10% being paid users. I don't know how many users Evernote has in 2024.
Due to the terrible way that Bending Spoons has handled the transition there are now millions of users jumping ship. There are numerous YouTube videos and articles discussing the mass exodus.
Having a situation where 90% of your customers are enjoying the product for free is not a sustainable business model. A large portion of those customers either have very few notes or will never pay. However, I would argue that there are a good percentage of customers would pay a fair price.
Let's say 50 million users are willing to pay $2/month for basic features. 50 million x $2/month = $100 million/month. That comes to $1.2 billion dollars of revenue a year.
In 2023, Bending Spoons hit $120 million in revenue according to GetLatka.com. So, it's not like Bending Spoons is a trillion dollar company like Apple. Why piss off a potential billion dollar revenue stream.
I can only hope that someone will communicate directly with Luca Ferrari that the current pricing model for Evernote is terrible for millions of customers and terrible for his company.