Referring to https://evernote.com/legal/data-protection.php this change in privacy policy breaks rule 1. If my data is mine, I get to decide who can see it. As there is no way to opt-out rule, so I get to decide on my data rule 1 is broken. Also rule 2 is broken. Everything you put in evernote is not private by default.
Shame Evernote is doing this. I'm probably going to cancel.