Totally agree about colors. I've been using Evernote for a few years now. Have went over the upgraded plans many times, but cannot justify anything that makes me want to upgrade from the free version. However, color coding, different colors of highlighters, being able to adjust the space between lines of text, more fonts and more robust editing features in general, would bring me over to the paid version in a heartbeat. I'm a grad student living on loans and just love, love, love Evernote, I do hope to be able to afford little luxuries like supporting them in the future though, after graduation.