"There's a whole lot of "I would pay for Evernote but..." posts by those protesting the move of this feature from free. Which sounds an awful lot like "I want what I want but don't want to pay a few bucks for it." As Nancy (Evernote employee) posted above, there have been many increases to the free service as well as features moved from paid to free. The complainers always seem to have a reason why they think they shouldn't have to pay for something that they use often." BurgersNFries I am happy for you if you may be one of those lucky enough to afford unlimited subscriptions on all your software unlike some of us who are on very limited incomes. I need to make strict choices on what I can and can't afford. So yes I will complain when something that was previously given away for free suddenly is no longer. It is of course Evernote's entitlement to change their rules but I was pointing out that many companies have upset sections of their user base in these sorts of ways at their peril in the past. Evernote obviously made the business decision in opening their doors to have a free model and to want to carry free users (I would suggest that this is a very large section of their users otherwise they could have limited the number of notes you could have as a free user or similar). I doubt they want to lose all those free users overnight and find them switching over to competing software. Once you lose a potential customer you rarely get them back without it costing you a hell of a lot more than it would have to keep them in the first place. As I also said I would be quite happy to pay a modest "one-off" fee for the functionalities I want in Evernote but many of us cannot afford ongoing annual subscriptions for every bit of software we have running on our PC's. This is why I will choose free (with paid advertising or whatever) over subscription based models providing the software does what I want and without hassles. I currently pay subscriptions for my Antivirus (because I believe it is better than the free versions and they only sell it by subscription) and for a password manager (but will be reviewing the free options for password managers at the end of my subscription because at the time I subscribed there was not as much choice as there is now). I can confidently state that I will "never ever" purchase the subscription based Office 365 or pay a subscription for a Windows operating system for that matter if Microsoft ever tries to go down that path. I have never complained when a company brings out new features on free software and asks users to pay for them as has been the case with Evernote's new premium features. I then have a choice as to whether I do or don't pay for a feature I am not already using. But I do feel annoyed when it is done in the way Evernote has done this. And yes, I will whinge and complain in forums like these to give companies feedback on the effects their decisions have caused on some of their users. Evernote should be happy that free users give them feedback in their forums (both good and bad) because companies offering free models need to consider ALL their user base when making impacting decisions like this one.