I just don't understand why you guys don't get it. Of course Html export with links to the native files is fine and useful. It's just not easily/directly portable to another service, which creates user friction when somebody loses confidence in the service and would like to transfer or use another similar service and realizes it may take them many hours just to figure out the location of files and transfer them into proper folders, tags or whatever. Fortunately cloud hq has done the conversion scripting for us. Crazy thing is cloud HQ is significantly more expensive for just facilitating this