This seems like the "New Coke" snafu back in '85. We'll make a new app, so bad it will make you love the old one!
https://en.wikipedia.org/wiki/New_Coke
New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company. It was renamed Coke II in 1992,[1] and was discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Blind taste tests indicated that consumers seemed to prefer the sweeter taste of rival Pepsi-Cola, and so the Coca-Cola recipe was reformulated. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost; this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied.[2] The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand.