OK, so others don't think this is a big deal. That perfectly explains why Evernote can engage in this practice. As you might guess, I don't use Evernote anymore and was recently surprised to see an annual charge. When I did use Evernote, I loved it and was happy to pay. I was careful in picking the word sneaky. I get how auto-billing can be a feature for some users. But after considering the lack of advanced warning, the lack of any grace period for canceling annual subscriptions, and the EULA (specifically the definitely non-standard language related to credit card chargebacks), the totality indicates to me that Evernote has optimized their policies to harvest accidental billing. As I said, nothing illegal -- they just took a page from the gym membership industry. My stupidity cost me $45. That's how I'll remember Evernote which is too bad since I was an evangelist for Evernote and this'll be the story I now tell. A lot of companies might believe that positive word of mouth is worth a lot more than $45. Hence the suggestion to revisit the billing policy.