The same could be said about users who seem to think because they want something, Evernote should give it to them. Or users who can't accept the fact that maybe, just maybe, Evernote has discussed said feature & either put a low priority on it (for whatever reasons - time/resources (translate: engineer hours), other/more pressing priorities, etc) or totally nixed the idea altogether. Evernote never really has been about storing sensitive data, although they do allow you to encrypt text in notes. There are a lot of other ways to store sensitive data, including encrypting it & putting the file in Evernote. There are true password managers that handle stuff like this brilliantly. The fact of the matter is, if this is a deal breaker for you, you need to find another app that better suits your needs. Good luck with your search. Please read the preceding two pages of user contributions expressing similar wishes as to the future functionality of the Evernote product before diving in here with your apologist Evernote defense, which seems largely based on the premise that a product cannot develop beyond what it once was. History proves you wrong on that count and the fact of the matter is there may well have been more people than you think, who stored sensitive data in Evernote and who have only now become aware of the capabilities of US industrial espionage.