I think we are confusing UI parity with functional parity. Is it frustrating to use a single product on different platforms and see different UI paradigms? Yes, it is. But I don't think Apple, Microsoft, and Google are going to unify any time soon so we as users just have to live with it. For example, screen layout (whether the list of notes is on the left, the top, or a different screen altogether). If I'm on a phone (iOS or Android) I don't want/need a list of notes on-screen while I'm editing because the screen is too small. On a tablet? I *might* have enough room, so it would nice if it was optional there. These are examples of the different platform teams deciding what makes sense on that platform to match how the paradigms of that platform. As far as functional parity, I've got lots of bones to pick (how come I can only insert a table in the desktop client but not the web or on Android?) but that is not the point of this thread, I don't think. *My* contribution (way up on top a little off-topic) was related to UI related and pointed at Skitch. They made a conscious decision to have the *same* UI on *all* platforms, which I think is plain stupid. Like it or not, I spend most of my time in Windows, so I don't want to see an application that looks like a Mac window. Argue all you want that Mac is better (or Android or whatever) and I might even agree with you, but it sticks out like a sore thumb on the platform I'm using right now. Should Evernote be more conscious of their users? Sure, but don't confuse UI vs. functional parity. Is it valid to compare them to Apple or Microsoft? Not in this universe. Even MS apps on Mac look more like Mac apps than MS apps (so I'm told). Don't even get me started about the POS that is OneNote on Android.