The cartoon above is funny, but doesn't make sense to me. Do you suggest that we as users should pay Evernote now to support the development for Markdown in future? I could consider, say, pay for a Kickstarter-like project that directly go to Markdown development and then get premium when it's delivered or get my money back if it doesn't happen. But I'm not going to pay for an incomplete product (to me and many other users markdown is a must-have) that doesn't meet my basic needs.