Because Evernote, back in the day when I got an account, made a HUGE deal about my data being mine, and always being able to get my data out of EN. Now that it's come to it that doesn't work properly. Not in one app, in every app that I try. Which means that my data doesn't turn out to be mine after all. Also, the price hikes have been incredible over the years, especially considering that what you get for that has gotten progressively worse.