THAT is the most ridiculous thing I've heard in a long time.
You're telling me that hundreds and hundreds of notes I've collected over the years, notes I can view and edit just fine via Windows and Mac OS apps, must be reformatted in order to edit them via iOS app?
If so, this is a change that does nothing but cause friction with the product and with customer relationship. I've seen no mention of the "simplifying wand" and would never have wanted to touch it for fear it would do what Evernote offered for year with the "Simplify Formatting" (or similarly labeled) feature that too often messed things up.
C'mon! What happened to the Evernote we all knew and loved from years ago? The Evernote product team that actually listened to its customers (or at least tried out new planned features in advance of going GA)? What so many of us are seeing is a dysfunctional company with dangerous arrogance that so frequently spells the coming of the end.
And I chose Evernote because I believed it was an enduring company. A 100-year product. I now have serious doubts. And I am seriously exploring other options.