I've been an avid user of Evernote for years. I absolutely love it, and recommend it regularly to everyone I meet professionally. I love it's simplicity, its flexibility and its ubiquity. I there fore do not lose sleep over whether Evernote has built-in scheduling alarms, can import from moleskin notebooks, or make my coffee in the morning. Much more fundamental is it's ability to do the basics really, really well; and this must include a simple zoom functionality. This is 2012! That this has not been done for so many years begs the question of what the developers consider to be their priorities. That this response from a seemingly non-plussed employee has not been followed up either by the employee or by one of his colleagues for over six months, speaks volumes... Perhaps someone at Evernote can clarify the situation?