Level 5* JMichaelTX 4,105 Posted February 21, 2016 Level 5* Share Posted February 21, 2016 Evernote (the company) Rediscovers the Value & Importance of Note Taking It seems that after a brief detour, that the Evernote leaders have rediscovered, and realized how important their core product really is. Although note taking may not sound glamourous, it is very important, and done properly can greatly help each of us. Of course, Evernote the app is much more than just "note taking", but note taking, collecting, clipping, gathering, a wide variety of information is at the core service of what Evernote provides. In the fall of 2014, the then-VP of Marketing, Andrew Sinkov, gave this presentation at the annual Evernote Conference:The Evolution Of Evernote's Story with Andrew Sinkov Click on this link to start at the point where he says (paraphrased): We [Evernote] already dominate it [the "Note taking space"], we're the most important note taking app That's a crappy space to dominate That is not who we are, and not who we want to be In our hearts, we never wanted to be that You are hardly bending the universe if all you are doing is being the best note taker. The below Evernote Blog indicates a quite different view on the importance of note taking. From the Evernote blog Taking Note: An Introduction to the Value of Notes & Note-Taking , published on Feb 19, 2016: Quote Note-taking is an incredibly personal, profound, and individual skill. It’s been practiced almost as long as we’ve been able to verbally communicate, from pigment daubed on cave walls through clay and papyrus, ink and printing press, and now in digital form. While the medium has evolved, the message remains the same. What we can glean from our intimate scribbles forms the foundation for all our brilliant ideas and helps create a framework for understanding all we set out to accomplish. For proof, one needs only glance at the long and storied list of some of our most prolific note-takers: Pliny the Elder, Benjamin Franklin, Thomas Edison,Charles Darwin, John Lennon, Leonardo Da Vinci, Henry Miller, Kurt Cobain, Truman Capote, and Albert Einstein. . . .notes should fuel our ideas and accelerate our thoughts into published books, research papers, business projects, or your most audacious creative ambitions. With the right understanding of your goals, one of these systems can help get you there. IMO, this is yet another sign that Evernote is changing, returning to focus on and improving its core product and mission. Link to comment
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