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Evernote pricing idea


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I love Evernote, and I have been using it since 2009 (even though my account says 2010). However, it is really hard to recommend a productivity and organization product like Evernote that costs $70 per year. There has to be a better pricing structure, that would get more people to pay above the free account. Here is my idea about a new pricing model, that would be easy to understand AND would likely pull in more paying customers off of the FREE tier. Isn't paying customers of any kind better than Free Tier users?
 
Basic - FREE
Light User - $35 per month
Premium User - $60
Power User (non-business) - $90
  • Sync up to 2 devices 
  • Find notes fast with search and tags
  • Apply rich formatting to your notes
  • Clip web pages
  • 25MB maximum note size
  • 60MB monthly upload limit
  • Everything in Basic
  • Sync up to  4 devices AND web client anywhere 
  • Access notes offline
  • Annotate PDFs
  • Search text inside Office docs and PDFs
  • Create custom templates
  • Customize your Home
  • 50 MB maximum note size
  • 1 GB monthly upload limit
  • Everything in Light User
  • Sync unlimited devices
  • 200 MB maximum note size
  • 10 GB monthly upload size
  • Everything in Premium User
  • 500 MB maximum note size (assuming your database architecture will allow for this)
  • 20 GB monthly upload size
 
  • Basic - FREE
    • Sync up to 2 devices 
    • Find notes fast with search and tags
    • Apply rich formatting to your notes
    • Clip web pages
    • 25MB maximum note size
    • 60MB monthly upload limit
 
  • Light User - $35 per month
    • Everything in Basic
    • Sync up to  4 devices AND web client anywhere 
    • Access notes offline
    • Annotate PDFs
    • Search text inside Office docs and PDFs
    • Create custom templates
    • Customize your Home
    • 50 MB maximum note size
    • 1 GB monthly upload limit
 
  • Premium User - $60
    • Everything in Light User
    • Sync unlimited devices
    • 200 MB maximum note size
    • 10 GB monthly upload size
 
  • Power User (non-business) - $90
    • Everything in Premium User
    • 500 MB maximum note size (assuming your database architecture will allow for this)
    • 20 GB monthly upload size
 
This approach offers something for everyone, and allows people to explore and discover the power of Evernote. As they build more dependency in their life of Evernote, they will increase their subscription tier to accommodate. And, you give a place for your truly "hardcore" users to go up one more tier of use without having to go to the business plan.
 
Does anyone at Evernote read these posts?
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2 minutes ago, danmills7 said:

Does anyone at Evernote read these posts?

Hi.  Yes,  Evernote developers read these posts for ideas and feedback on existing features - but with thousands,  possibly tens of thousands of posts per day,  it takes them a while to get around anything that looks relevant.  The Forums are - mainly - user supported in the hope we more experienced users can provide suggestions,  work-arounds and occasional guidance for newer subscribers.  As a subscriber you do get access to the Support system,  so the way to suggest stuff and get a direct response is to give some feedback through one of the apps or https://help.evernote.com/hc/requests/new

On the main part of your post - as a "power user / non-business" I,  and I'd imagine that goes for most of my colleagues here,  would be extremely underwhelmed to have a $20 increase in subscription,  despite any apparent increases in benefits. 

On the other hand Evernote would be a little upset to lose $10 per head if we all dropped down to the 'new' Premium @ $60 / head. 

The current Premium subscribers provide (I imagine) most of the income that Evernote has,  and upsetting even the tiny percentage that are subscribers out of 250M users is going to have a noticeable effect on your cashflow.  

Plus in any major re-jig of the pricing structure,  you need the co-operation of third party suppliers like iTunes,  who need a way to collect and pass on income; to rewrite the existing payment system to accommodate the new levels; to warn your 3M(?) existing payers that the times, they are a changin',  and offer them new levels of payment.  Plus you need the checks and balances to ensure that users with a 4 device limit don't get to add 5 "by accident".

Then you have to deal with the ensuing departures,  level changes and screams of protest.  The internal costs would not be insignificant.

Plus there's slight matter of an ongoing major upgrade to v10 for which they already revamped most of their systems to save costs.

I somehow don't think any of this is likely anytime soon....  

 

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Personally I don’t believe this will happen. They could have kept the old Plus-Plan then.

The only szenario I could imagine would be to significantly downgrade the current Basic (maybe to a trial & read-only), and install an in between plan instead. I say „imagine“, not „promote“ …

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Just now, buckethead said:

You basically just described the old plan layout with the Plus plan as the $35/middle tier. Doubtful another tier comes back after they took it away in what, 2018?

You're right, but I thought it couldn't hurt to post about it, since the leadership is completely different since then. I really think they alienate many "low usage" users that want more than basic, but don't need Premium, so they just don't sign up.

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1 minute ago, danmills7 said:

couldn't hurt to post about it

True. I agree with you that a middle ground subscription would be a great offering. I’m sure there is data to back up not offering it though. And I’ve been wondering how hard coding a mid level tier is with feature sets as well - probably another factor that goes with cost.
 

I had been on Plus since the last price increase until about a month ago. v10 is at a point that works well for me, the new tasks, home customization, and a couple little things finally pushed me back into Premium. While I agree that $70/yr is a stiff subscription cost - with how much I use EN and what I use it for the cost is worth it. 

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