I'm a huge fan of Evernote and happy to be a premium subscriber. Because your auto-renewal is only once a year, I had forgotten it was time for a renewal and it just showed up on my credit card. I know lots of companies leave it on the customer to make note of their renewal date and cancel in advance, and I'm sure that gets them extra income from people who forget and then just continue with the service. There are several companies I have annual subscriptions that shoot me an email saying, "thanks for renewing" that feels friendly, and the REALLY awesome companies send me a heads up a few days/weeks before the due date with a message that says, "Hey, we love having you as a customer and wanted to remind you that your renewal is coming up!"
Again: I love you, love your product, and completely understand that it benefits you all to just have the auto-renewal without any warning. And PLENTY of companies think it is okay to do it that way. You all seem more like the companies that would want to use that renewal date as an opportunity to connect with your happy customers!
Idea
RipplesGuy 1
I'm a huge fan of Evernote and happy to be a premium subscriber. Because your auto-renewal is only once a year, I had forgotten it was time for a renewal and it just showed up on my credit card. I know lots of companies leave it on the customer to make note of their renewal date and cancel in advance, and I'm sure that gets them extra income from people who forget and then just continue with the service. There are several companies I have annual subscriptions that shoot me an email saying, "thanks for renewing" that feels friendly, and the REALLY awesome companies send me a heads up a few days/weeks before the due date with a message that says, "Hey, we love having you as a customer and wanted to remind you that your renewal is coming up!"
Again: I love you, love your product, and completely understand that it benefits you all to just have the auto-renewal without any warning. And PLENTY of companies think it is okay to do it that way. You all seem more like the companies that would want to use that renewal date as an opportunity to connect with your happy customers!
Thanks,
Paul
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