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The key thing here is for Evernote not to be complacent. Despite a few bumps in the ride so far I think they've got it more or less right so far. Now, if Keep spurs Evernote on I'd be pleased with that result.
I'm increasingly of the view that so-called "Enterprise" requirements for things like Security and Availability are IDENTICAL to the personal requirement. This whole situation and our responses to it just reinforce that view.
And for those of us whose personal and work lives are a blend that's increasingly "interesting".
Not being surprised or annoyed I'll just note this sort of thing is precisely why MY company won't let me keep sensitive data in public cloud services. Before we get anywhere near Evernote Enterprise - and they tell us this isn't something they're terribly interested in - this would have to get fixed to enterprises' satisfaction.
BTW what happens if an Evernote Business customer grows to become an Enterprise one? :-)
@GrumpyMonkey Not with Rural UK "Broad"band I don't. :-) :-(
(And I spot someone else decloaked with similar circumstances.)
I'm trusting this is relatively easy to fix in the code and that there is an iTunes store "Emergency Fix" procedure to get a release out by, say, Monday. This would be, in my company's parlance, a "Sev 1". We handle such things more expeditiously than a "Sev 2" or "Sev 3". I've not seen Evernote use severity classifications like that in public, though.
Now if the database got corrupted on the iOS device by 5.2 that might be a different story: Then it WOULD be a good idea to delete and re-download everything.
I still think a "contact group" of experienced users to bounce stuff off would've saved them a lot of grief and moved the products along nicely. Not to ignore nubes (somehow I prefer that to "noobs" :-) ) though.
Having just spent part of today in such a "leading customer" regular meeting of ours I'm reminded how such experienced users would take it seriously, perhaps challenge a fair bit, but in the end contribute greatly to evolving the state of the art. Unrepresentative sample that might be.
I would assume the "Dirty 30" :-) of us ARE typical of Premium users. THAT ought to be significant.
So it would be feasible to construct a utility that spots a certain tag, compares today's date to the created or updated date and then moves all notes with that tag to a specific notebook if it's been, say, 30 days since either date. (Or perhaps deletes them.)
The purpose of the tag would be to label the note with some archiving attributes. e.g the tag "arch30old" says "archive after 30 days" whereas "arch30jan2014" specifies a date.
The trouble with this is that it's platform-dependent but a Mac one and a Windows one probably suffice - though that doesn't help anyone who doesn't have either of those.
It's also possible to adopt such a tagging convention and "Do It Yerself". :-)